February 8, 2017 by Ian Simpson in Data Management Platform (DMP), Marketing Technology

Why you really need a DMP in your marketing stack

Show me your marketing stack and I’ll tell you whether you’re a smart marketer or not. Yes, it’s that simple. No tests, no questions, no vetting your past experience. Just show me the tools you use, and I’ll tell you whether you are a smart digital marketer or not. Because, you see, there’s one telltale […]

Read more

February 1, 2017 by Michael Sweeney in Advertising Technology, Data Management Platform (DMP), Marketing Technology

How Can A DMP Help With Cross-Device Attribution?

Cross-device attribution. These 3 words are responsible for headaches, missed opportunities, and ad waste for online advertisers and marketers everywhere. And while it’s true that cross-device attribution is hard, there is a solution, and like most solutions to today’s advertising and marketing problems, it involves data, in particular, a data management platform (DMP). How Can […]

Read more

January 19, 2017 by Ian Simpson in Data Management Platform (DMP), Privacy

Using PII in a DMP: What Are the Implications?

In case you hadn’t heard – data management platforms (DMPs) are all the rage these days. Optimizing media buying and monetizing audience data is more important than ever and a big part of that is personalization. But when it comes to using personal data – or Personally Identifiable Information (PII) – things get a bit […]

Read more

January 12, 2017 by Ian Simpson in Data Management Platform (DMP), Privacy, Technical

3 Features You Need to Use PII in a DMP

People are getting a bit jumpy about personal data these days. Just ask the poor folks at Yahoo who have had to announce not one, but two hacks of their email accounts over the last year. The result of such high-profile breaches is that people who never gave much thought about trusting a well-known brand […]

Read more

January 9, 2017 by Maciej Zawadziński in Data Management Platform (DMP), Use Cases

3 Ways Publishers Can Benefit From A Data Management Platform (DMP)

Data management platforms (DMP) have long been associated with companies & vendors on the buy side (e.g. DSPs and ad agencies), but they are increasingly starting to be adopted by those on the supply side, in particular, publishers. Below are 3 ways publishers can benefit from a data management platform (DMP). 1. Increase The Value […]

Read more

December 2, 2016 by Maciej Zawadziński in Data Management Platform (DMP)

The Ultimate Guide to DMP Terminology

Data management platforms (DMPs) are much like a lot of other new technology on the block – fabulously useful, but intimidating for those who are new to the game. Especially if they don’t know all the terminology associated with it. All the new jargon can seriously hinder new adopters from understanding a DMP’s usefulness. With […]

Read more

November 28, 2016 by Maciej Zawadziński in Data Management Platform (DMP)

What is Taxonomy in a DMP?

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). What is Taxonomy? Taxonomy is a […]

Read more

November 28, 2016 by Ian Simpson in Marketing Technology, Privacy

Why First-Party Data is the Most Valuable to Marketers

Marketers these days have a lot of data to choose from: 1st-party data, 3rd-party data, online data, offline data, transactional data, operational data. It’s almost as bad as being at an all-you-can-eat buffet – where do you start? Every kind of data mentioned above has its uses, advantages and disadvantages, but one stands out for […]

Read more

November 16, 2016 by Ian Simpson in Case studies, Marketing Technology

3 Concrete Reasons to Use a Full Marketing Stack

Do you have any idea how many smartphone apps there are available to download? Okay, I’ll help you – a ton. The Apple App Store alone offers roughly 2 million. Now that’s great for doing all sorts of things on the go – from playing games, looking up words in a foreign language or even […]

Read more

November 9, 2016 by Ian Simpson in Data Management Platform (DMP)

DMP Vendor Comparison – Which Platform Do You Really Need?

Let’s be honest – marketing success in today’s crowded digital world requires powerful data management solutions. You probably already knew this. The main tool on a CMO’s wish list these days is a Data Management Platform. Now the question is just: which one? To help you answer these questions we’ve prepared a DMP vendors list […]

Read more