Endless possibilities – 7suite customization & integration

Explore some of the ways 7suite can be modified and integrated for diverse use cases.

Data-driven solutions using 7suite’s technology

Custom RTB Bidder

Expanding the 7suite data sources connections and external audience services layer can give it the functionality of a real-time bidding platform that activates audience data to integrate with programmatic ad exchanges.

Content Recommendation

The core audience processing capabilities of the 7suite stack along with the data sources connections make it ideal to use as a base platform to suggest custom content for target audiences based on the wide range of data that the DMP can collect.

Dynamic Creative Optimization

For users, such as e-commerce vendors, who want to serve ads with personalized content based on previous purchases and browsing history, the 7suite stack provides the technical building blocks to pinpoint users, match behaviour data and build dynamic creatives to be served in real time.

Data distribution

The DMP functionalities of 7suite make it easy to export audience data to 3rd-party platforms and can serve as the basis for a larger data distribution system for internal use within marketing/sales teams or to external partners.

Attribution

The tag management capabilities (for tracking customer actions) and the data enrichment layers of the DMP architecture (to combine online and offline data) can serve to provide more complex attribution insights across various platforms, sites and devices.

Marketing Automation

Email marketing automation and display ad retargeting campaigns as well as other marketing automation use cases require rich data in easy-to-activate segments. 7suite’s DMP provides the ideal engine for creating a custom automation platform.

Custom integration based on 7suite

Pick and choose the elements of 7suite you need – depending on how you want to integrate it – and let our full-service development team build the solution you want.

Example use case:

A well-known publisher with a large ad inventory, both desktop & mobile

  • Data collection: Tag management capabilities, mobile SDK, generic webhooks to provide rich online data from both desktop web browsers and mobile devices, pass additional meta data about articles read, profile information (demographics subscription data) for users who are signed in.
  • Data normalization & enrichment: Merging individual profiles based on data gathered during data collection from the tag manager and mobile SDK
  • Audience segmentation: Separating profiles and assigning them to audiences based on audience interests, subscription status and other data passed to the DMP → assigning value to audiences to determine if they are high-value or not
  • Data activation & monetization: Activating audience data by syncing cookies with AppNexus and DoubleClick Ad Exchange, making high-value audience data visible on a private exchange in order to maximize yield and ad revenue
  • Re-marketing: Utilize audience data (subscription status) to target users who have reached limit of free articles, shown particular interest in one subject area, etc. with re-marketing campaigns.

Example use case:

An advertising agency with a large number of clients, both large and small

  • Data onboarding: Integrating 3rd-party data onboarding partners (e.g. LiveRamp) to bring in offline data such as CRM,
  • Data normalization & enrichment: Merging individual profiles, adding incoming events to profile builder, eliminating duplicated profiles, enrichment using device detection (based on the User Agent header) and geolocation (based on the IP address)
  • Audience segmentation: Separating profiles, labeling and assigning to audiences based on predefined criteria
  • Audience activation: Activating audience data by exporting audiences to a wide range of ad exchanges
  • Content personalization: Personalising content based on verified audience membership via an API

Example use case:

An ecommerce site would like to maximize revenue by serving personalized content to its visitors

  • Data collection: Tag management and mobile SDK to collect behavioural data including: items viewed, keywords used in search, etc
  • Data normalization & enrichment: Merging individual profiles, adding incoming events to profile builder, eliminating duplicated profiles, enrichment using device detection (based on the User Agent header) and geolocation (based on the IP address)
  • Audience segmentation: Building and assigning profiles based on event data (which items and how many were viewed in given time period, e.g. the last 30 days, number of purchases in a given price range, etc)
  • Audience activation – re-marketing campaigns: Integrating audience data with a demand-side platform (DSP) to target highly-defined audiences
  • Audience activation – content personalization: Displaying personalized messages on e-commerce site (special offers, “items you might be interested in,” etc.) based on data previously collected about the profiled user

Discover all the possibilities of 7suite

Schedule a one-to-one consultation and see how we can make 7suite fit your individual needs.

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